Privacy policy.
Effective Date: 16 October 2026
Business Name: Dylux Vision
Website: www.dyluxvision.co.uk
Email: dyluxvision@gmail.com
1. Introduction
Dylux Vision is committed to protecting the privacy and personal information of its clients, website visitors, event guests and individuals who use its services.
This Privacy Policy explains how Dylux Vision collects, uses, stores, shares and protects personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
This policy applies to photography, videography, drone filming, selfie pod/photo booth hire, mobile photography studio sessions, photo and video editing, digital content creation, website enquiries and associated communications.
This Privacy Policy should be read alongside our separate Terms & Conditions.
2. Who We Are
Dylux Vision provides photography, videography and creative services throughout the United Kingdom.
For personal information processed for our own business purposes, Dylux Vision is generally the data controller, meaning we determine why and how that information is processed.
For certain commissioned services, particularly business content production or photography undertaken on behalf of an organisation, Dylux Vision may act as a data processor under the instructions of another data controller.
For privacy enquiries, contact:
Dylux Vision
Website: www.dyluxvision.co.uk
Email: dyluxvision@gmail.com
3. Information We Collect
Depending on the services provided, Dylux Vision may collect and process the following categories of personal information.
3.1. Client and Booking Information
Names and contact details.
Email addresses and telephone numbers.
Event dates, times and locations.
Booking enquiries and correspondence.
Selected services and package information.
Invoices, transaction records and payment status.
Special instructions and relevant event arrangements.
3.2. Photography and Video Information
Photographs containing identifiable individuals.
Video recordings and associated audio.
Images captured at weddings, celebrations, private events and commercial sessions.
Photographs of children and families.
Client-supplied photographs and video footage.
Relevant metadata associated with digital files.
3.3. Selfie Pod and Photo Booth Information
Where applicable, information may include:
Photographs taken using the selfie pod.
Guest email addresses voluntarily entered for digital delivery.
Digital sharing information.
Photographs selected for printing or sharing.
Technical information necessary to operate digital delivery features.
3.4. Website and Technical Information
Depending on the website's configuration and the technologies in use, information may include:
IP addresses.
Browser and device information.
Website usage information.
Cookie identifiers.
Contact form submissions.
Information collected through analytics or security technologies.
3.5. Social Media Communications
Where individuals interact with Dylux Vision through social media, we may process information voluntarily shared through messages, comments, enquiries and other communications.
4. How We Use Personal Information
Dylux Vision uses personal information for legitimate and clearly defined business purposes.
These include:
4.1. Responding to enquiries and providing quotations.
4.2. Managing bookings, deposits, invoices and payments.
4.3. Planning and delivering photography, videography, photo booth and other creative services.
4.4. Capturing, editing, processing and delivering photographs or video footage.
4.5. Providing digital photo booth sharing features.
4.6. Communicating with clients regarding bookings, delivery and customer support.
4.7. Maintaining appropriate financial and business records.
4.8. Protecting the security of our equipment, systems and services.
4.9. Investigating complaints and resolving disputes.
4.10. Complying with legal and regulatory obligations.
4.11. Conducting marketing or promotional activities where an appropriate lawful basis exists.
We will not use personal information for purposes incompatible with those for which it was collected unless permitted by law.
5. Lawful Bases for Processing
Under UK GDPR, personal information must be processed using an appropriate lawful basis.
Dylux Vision may rely on the following lawful bases depending on the activity.
5.1. Contractual Necessity
Where processing is necessary to enter into or fulfil a contract with a client.
Examples include managing bookings, communicating about services, arranging payment and delivering agreed work.
5.2. Legal Obligation
Where processing is necessary to comply with legal requirements, including accounting, taxation and other applicable obligations.
5.3. Legitimate Interests
Where processing is necessary for legitimate business interests, provided those interests are not overridden by individuals' rights and freedoms.
Examples may include appropriate record keeping, business security, handling disputes and certain operational activities.
Where legitimate interests are relied upon, Dylux Vision will consider the necessity and potential impact of the processing.
5.4. Consent
Where consent is the appropriate lawful basis, individuals will be provided with sufficient information to make an informed choice.
Consent may be withdrawn at any time, without affecting processing that was lawful before withdrawal.
5.5. Other Lawful Bases
Other lawful bases will only be relied upon where appropriate under applicable data protection law.
Where special category personal data is processed, Dylux Vision will identify an additional applicable legal condition where required.
6. Photography and Videography at Events
6.1. Dylux Vision may capture photographs and video recordings at events as part of contracted services.
6.2. Photographs and videos featuring identifiable individuals may constitute personal data.
6.3. The lawful basis for processing event imagery will depend on the circumstances, the individuals involved and the purpose of the processing.
6.4. Where appropriate, clients may be asked to assist with informing guests that photography or filming will take place.
6.5. Dylux Vision will take reasonable steps to respect privacy concerns communicated before or during an event, subject to practical and contractual limitations.
6.6. Event imagery will be used for the purposes identified when collected and any further purposes permitted by law.
6.7. Dylux Vision will not assume that attendance at an event automatically constitutes consent to unrelated marketing or promotional use.
6.8. Where a client or individual raises a privacy concern, Dylux Vision will assess the request in accordance with applicable data protection requirements.
7. Photographs and Videos of Children
7.1. Dylux Vision recognises that photographs and videos of children require particular consideration.
7.2. Images of children may be captured during family photography sessions, weddings, birthday celebrations or other events.
7.3. Dylux Vision will process children's personal information fairly, lawfully and transparently.
7.4. Where consent is required, appropriate consent will be obtained from the individual or a person legally able to provide it, taking account of the child's age and the circumstances.
7.5. Photographs or videos of identifiable children will not be published for unrelated promotional purposes without an appropriate lawful basis and any necessary permissions.
7.6. Parents or guardians may contact Dylux Vision with privacy concerns relating to their children.
7.7. Requests concerning children's personal information will be assessed carefully, taking account of the child's rights and applicable law.
8. Selfie Pod and Photo Booth Privacy
8.1. Dylux Vision provides selfie pod/photo booth services at private and public events.
8.2. Photographs captured using the equipment may contain identifiable individuals and therefore constitute personal data.
8.3. Where digital sharing features are enabled, guests may voluntarily enter an email address or use another supported sharing method.
8.4. Contact information collected specifically to deliver photographs will be used for that purpose and other clearly disclosed, lawful purposes.
8.5. Providing an email address to receive a photograph does not automatically constitute consent to receive marketing communications.
8.6. Dylux Vision will not add photo booth guests to marketing mailing lists solely because they have requested digital photographs.
8.7. Where third-party photo booth software or sharing platforms are used, relevant personal information may be processed through those services.
8.8. Dylux Vision will take reasonable steps to ensure that appropriate data protection arrangements are in place with relevant service providers.
8.9. Photo booth photographs will not be retained indefinitely without an appropriate purpose.
8.10. Guests may contact Dylux Vision to enquire about their personal information or exercise applicable data protection rights.
9. Mobile Photography Studio
9.1. Dylux Vision may provide photography services at clients' homes or other agreed locations.
9.2. Photographs may incidentally capture identifiable individuals, personal belongings or aspects of private premises.
9.3. Dylux Vision will take reasonable steps to respect the privacy of clients and other individuals present.
9.4. Personal information collected during mobile sessions will be processed for the agreed services and other lawful purposes disclosed to the individuals concerned.
9.5. Images captured in private homes will not automatically be used for promotional purposes without an appropriate lawful basis.
10. Client-Supplied Photographs, Videos and Other Files
10.1. Clients may provide photographs, video recordings, audio files or other materials for editing and content creation.
10.2. These materials may contain personal information relating to the client or other individuals.
10.3. Dylux Vision will process submitted material for the agreed project and other lawful purposes.
10.4. Clients should ensure they have the necessary rights or authority to provide material for the requested work.
10.5. Where Dylux Vision processes personal information solely on behalf of another organisation, appropriate data processing arrangements will be established where required.
10.6. Client-supplied materials will not be sold or used for unrelated purposes without a lawful basis.
11. Marketing, Social Media and Portfolio Use
11.1. Dylux Vision may promote its services through its website, social media accounts, advertising and professional portfolio.
11.2. Identifiable photographs and videos will only be used for promotional purposes where an appropriate lawful basis exists.
11.3. Where consent is relied upon, it will be obtained through a clear and informed process.
11.4. Individuals may withdraw consent at any time where consent is the lawful basis.
11.5. Withdrawal of consent does not affect processing lawfully carried out before withdrawal.
11.6. Dylux Vision will take appropriate steps in response to valid withdrawal or objection requests, including removing material from platforms under its control where required.
11.7. Removal from Dylux Vision's own platforms cannot guarantee removal of copies previously downloaded, shared or republished by independent third parties.
11.8. Marketing emails and electronic messages will only be sent in accordance with applicable data protection and electronic marketing requirements.
11.9. Individuals may opt out of direct marketing communications at any time.
12. Website, Cookies and Analytics
12.1. The Dylux Vision website is operated using Squarespace.
12.2. The website may use cookies and similar technologies for essential functionality, security, performance, analytics and other configured features.
12.3. Strictly necessary cookies may be used without consent where permitted by law.
12.4. Where consent is legally required for non-essential cookies or similar technologies, Dylux Vision will obtain valid consent before those technologies are used.
12.5. Visitors must be provided with appropriate information and controls for applicable cookie choices.
12.6. Information about the actual cookies and technologies used will be made available through the website's cookie information or consent mechanism.
12.7. Third-party services integrated into the website may process information according to their applicable privacy arrangements.
13. Payment Information
13.1. Dylux Vision may use third-party payment processors or payment platforms to accept payments.
13.2. Depending on the payment method selected, payment information may be processed directly by the relevant payment provider.
13.3. Dylux Vision may retain transaction records, invoice information, payment amounts and payment status for legitimate business and legal purposes.
13.4. Payment providers may act as independent data controllers or processors, depending on their role.
13.5. Clients should review the relevant payment provider's privacy information where appropriate.
14. Sharing Personal Information
14.1. Dylux Vision does not sell personal information to third parties.
14.2. Personal information may be shared where reasonably necessary with service providers supporting our business operations.
These may include:
Website hosting and website management providers.
Payment processors.
Photo booth software and digital sharing providers.
Secure file storage and delivery providers.
Email and communication services.
Accounting and professional advisers.
Other authorised service providers required to deliver contracted services.
14.3. Personal information may also be disclosed where legally required, including to relevant authorities.
14.4. Dylux Vision will take reasonable steps to ensure appropriate contractual and security protections are in place where third parties process personal information on its behalf.
14.5. Personal information will not be shared for unrelated purposes without an appropriate lawful basis.
15. International Data Transfers
15.1. Some third-party platforms used by Dylux Vision may process or store information outside the United Kingdom.
15.2. Where international transfers are subject to UK GDPR transfer requirements, Dylux Vision will ensure that an appropriate transfer mechanism or other lawful basis applies.
15.3. Such safeguards may include UK adequacy regulations, appropriate contractual safeguards or another legally permitted mechanism.
15.4. Additional information about relevant international transfers may be requested using the contact details in this policy.
16. Data Storage and Security
16.1. Dylux Vision takes reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure.
16.2. Depending on the information and services involved, protective measures may include secure accounts, access controls, device security, appropriate authentication, software updates and secure storage.
16.3. Access to personal information will be limited to those who reasonably require it for authorised purposes.
16.4. No electronic storage or transmission method can be guaranteed to be completely secure.
16.5. Where a personal data breach occurs, Dylux Vision will assess the incident and comply with applicable notification and reporting obligations.
16.6. Personal information will not be retained for longer than necessary for the purposes for which it is processed, subject to legal requirements.
17. How Long We Keep Personal Information
17.1. Dylux Vision retains personal information only for as long as reasonably necessary for the relevant purpose or to comply with legal obligations.
17.2. Booking, invoice and financial records will be retained for the period required by applicable tax, accounting and other legal obligations.
17.3. Client correspondence may be retained where necessary for ongoing services, customer support, disputes or legitimate record-keeping purposes.
17.4. Photographs, video footage, edited files and project materials will be retained according to the applicable project requirements, operational needs and documented retention arrangements.
17.5. Photo booth photographs and associated digital sharing information will be retained only for an appropriate period based on the purpose of collection and the software or services used.
17.6. Where consent is withdrawn or a valid deletion request is received, Dylux Vision will assess whether the information must be deleted or whether continued retention is permitted or required by law.
17.7. Where information is no longer required, it will be securely deleted, anonymised or otherwise disposed of appropriately.
17.8. Clients are encouraged to download and securely back up their delivered photographs and videos.
18. Your Data Protection Rights
Under UK GDPR, individuals may have the following rights, depending on the circumstances:
18.1. Right to Be Informed
To receive clear information about how personal information is processed.
18.2. Right of Access
To request access to personal information held about them.
18.3. Right to Rectification
To request correction of inaccurate or incomplete personal information.
18.4. Right to Erasure
To request deletion of personal information where the relevant legal conditions are met.
18.5. Right to Restrict Processing
To request restrictions on certain uses of personal information.
18.6. Right to Data Portability
To receive certain personal information in a structured, commonly used and machine-readable format where the right applies.
18.7. Right to Object
To object to certain processing activities, including processing based on legitimate interests and direct marketing.
18.8. Rights Relating to Automated Decision-Making
To exercise applicable rights concerning certain solely automated decisions.
18.9. Right to Withdraw Consent
Where processing relies on consent, individuals may withdraw that consent at any time.
These rights are not absolute and may be subject to lawful exemptions or limitations.
19. Making a Privacy Request
19.1. Individuals wishing to exercise their data protection rights should contact:
19.2. Requests should include enough information to help Dylux Vision identify the relevant personal information.
19.3. Where necessary, reasonable identity verification may be requested before personal information is disclosed or amended.
19.4. Dylux Vision will respond within the applicable statutory timeframe.
19.5. Requests will generally be handled without charge, except where applicable law permits a reasonable fee.
19.6. Where a request cannot be fulfilled in full, Dylux Vision will explain the applicable reasons and available rights.
20. Third-Party Websites and Social Media
20.1. The Dylux Vision website may contain links to third-party websites, social media platforms or external services.
20.2. These platforms may operate independently and have their own privacy policies.
20.3. Dylux Vision is not responsible for the independent data processing practices of third parties outside its control.
20.4. Individuals are encouraged to review the privacy information of external services before providing personal information.
21. Complaints and the Information Commissioner's Office
21.1. Individuals with concerns about how Dylux Vision processes personal information are encouraged to contact us first.
21.2. We will review privacy complaints and take appropriate steps to resolve valid concerns.
21.3. Individuals also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
Information Commissioner's Office
Website: www.ico.org.uk
21.4. Contacting Dylux Vision first is encouraged but is not a requirement before raising a complaint with the ICO.
22. Changes to This Privacy Policy
22.1. Dylux Vision may update this Privacy Policy to reflect changes in services, technology, data processing practices or legal requirements.
22.2. The latest version will be published on www.dyluxvision.co.uk.
22.3. Material changes affecting how personal information is used will be communicated where required by law.
22.4. The effective date will be updated when revisions are made.
23. Contact Information
For privacy enquiries, data protection requests or complaints, please contact:
DYLUX VISION
Website: www.dyluxvision.co.uk
Email: dyluxvision@gmail.com
Capturing Moments. Creating Memories.
Privacy Policy Last Updated: 16 October 2026